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Retail, Food, and Hospitality Regulatory Update 16 June

17 June 2019
Retail, Food & Retail Regulatory round-up w/e 16 June: gender stereotyping in advertising, after sale price comparison, and folic acid fortification.

Important Updates

New rules to control gender stereotyping in advertising: Following a six month transition period, new rules are now in force under the British Codes of Advertising practice which ban advertising with content along the following lines:


  • An ad that depicts a man with his feet up and family members creating mess around a home while a woman is solely responsible for cleaning up the mess.
  • An ad that depicts a man or a woman failing to achieve a task specifically because of their gender e.g. a man’s inability to change nappies; a woman’s inability to park a car. 
  • Where an ad features a person with a physique that does not match an ideal stereotypically associated with their gender, the ad should not imply that their physique is a significant reason for them not being successful, for example in their romantic or social lives.
  • An ad that seeks to emphasise the contrast between a boy’s stereotypical personality (e.g. daring) with a girl’s stereotypical personality (e.g. caring) needs to be handled with care. 
  • An ad aimed at new mums which suggests that looking attractive or keeping a home pristine is a priority over other factors such as their emotional wellbeing.
  • An ad that belittles a man for carrying out stereotypically ‘female’ roles or tasks. View >

‘ASP’ – After sale price comparison judged confusing: The Advertising Standards Authority has ruled that the use of the term ASP by Furniture Village breached the advertising codes. 
View >

Consultation on Folic Acid fortification of flour:  
View >  View >


Consultation closes 9th September.  Comment:  Food Standards Scotland >  Sustain >

Legislation introduced to underpin 2050 zero emissions target: 
The Prime Minister has highlighted introduction of a statutory instrument to embed the 2050 zero emissions target in UK law.  View >  CBI >  British Chambers of Commerce >


Report on efficiency of UK food controls published: The National Audit Office has published a detailed report on Ensuring Food Safety and Standards.  The report explores the extent to which the FSA and local authorities identify the areas of highest risk to food consumers and make effective use of resources (Part One); whether the FSA has evidence that the regulatory system is effective in achieving outcomes and driving performance improvements (Part Two); and whether the regulatory arrangements are coherent and sustainable in the context of emerging challenges (Part Three). The report concludes that an objective assessment methodology to assess LA performance and a coordinated sampling plan to give public confidence are needed and also recommends making food hygiene rating display mandatory. View >

Comment:  Food Standards Agency >   Chartered Institute of Environmental Health >


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DWF comments on new EU food legislation

Hilary Ross, DWF's Head of Retail, Food and Hospitality, comments on the new legislation set by the European Commission on food supply chain transparency. Read more >


Scottish Breakfast and Business Interruption Seminars

Our breakfast seminar discusses how you can use the law to protect your business against 'business interruptions'.


Wednesday 19 June, DWF Edinburgh

Thursday 20 June, DWF Glasgow

Register here >

Further Reading