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DWF advises PepsiCo on intended acquisition of Pipers Crisps

07 November 2018
DWF is advising PepsiCo on the intended acquisition of premium crisps brand, Pipers Crisps. The acquisition, which is subject to approval by the Competition and Markets Authority, is expected to be concluded in early 2019. 

DWF is advising PepsiCo on the intended acquisition of premium crisps brand, Pipers Crisps. 

The acquisition, which is subject to approval by the Competition and Markets Authority, is expected to be concluded in early 2019. 

The gourmet crisp brand, which is sold in the UK and abroad, will complement PepsiCo's savoury snack portfolio and boost its commitment to delivering quality products with exceptional taste. 

Ian Ellington, general manager of PepsiCo UK said: "Pipers share our uncompromising commitment to delivering on taste and quality and we've long-admired their entrepreneurial spirit. The Pipers brand has a strong proposition within the market, with stand-out taste, flavours and appeal."

Paddy Eaton, Corporate partner at DWF LLP, is leading the DWF team advising PepsiCo on the transaction including specialists from across the business, drawing on DWF's expertise in food, regulatory, real estate, tax and competition law.  

The team includes partners Hilary Ross, Jonathan Branton, Colin Miller and Jon Stevens, senior associates Nicholas Crisp and James Cashman, associates Deborah Payne and Rebecca Sage and Sophie Morris, solicitor.

Paddy Eaton said: "We are delighted to be advising PepsiCo on another exciting transaction and look forward to seeing the Pipers brand develop and expand as part of the PepsiCo group. This deal highlights our market-leading food practice and the strength of our corporate offering in the sector."

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