Zelinda brings over 20 years' experience in developing and implementing client strategy in professional services firms. In her role at DWF, Zelinda will be responsible for shaping the firm's global business development, client engagement, and marketing strategy, leading a 50-strong cross-jurisdictional team across the UK, Europe, Asia-Pacific, the Middle East, and America. The appointment reflects DWF's focus on expanding its global presence, building profile in target markets and in deepening client relationships across its core sectors.
Andrew Leaitherland, Managing Partner and CEO said: "As our business continues to grow and globalise, we are investing further to ensure the profile of our brand in our target markets reflects the quality of the services we deliver. This will help us to further strengthen relationships with existing clients and develop new ones. Zelinda's experience in fast-growing global legal businesses will be of great value to us as we build for the next phase of our development."
Prior to her time at DLA Piper, Zelinda spent 10 years in marketing and business development at Eversheds and Addleshaw Goddard. Her appointment follows a number of high profile hires to DWF's leadership team in recent months, including Chairman Sir Nigel Knowles, Chief Information Officer Daniel Pollick and CEO of Managed Services Anup Kollanethu.