The placing will fund the acquisition of Paris-based Early Birds for a consideration of €15.89 million (circa £13.82 million), as well as support additional growth and provide working capital.
Attraqt powers exceptional shopping experiences for over 240 of the world's leading retail brands, providing data-led search and merchandising capabilities to optimise product discovery and visual curation.
Early Birds has developed an AI-driven platform used by retailers in more than 28 countries to give a more personalised experience to customers.
Together, the enlarged group will deliver omni-channel search, merchandising, and product and content personalisation for retailers and brands.
DWF's equity capital markets team advised Canaccord Genuity on the transaction, led by partner Lisa Stavropoulos, senior associate Jemil Visram and associate Sophie Morris.
Lisa Stavropoulos said: "We are pleased to support Canaccord Genuity on this placing which will fuel the growth of the combined Attraqt group. This deal is further evidence of DWF's exceptional equity capital markets expertise within the global retail and technology sectors."
