Web data analytics under scrutiny of domestic EEA regulators

10 March 2022

Enforcement of the Schrems II judgment.

On January 13 and February 10, 2022, the Austrian and French Data Protection Authorities, respectively, published their decisions targeting EU-based domains which utilized Google Analytics, declaring data transfers to Google Analytics unlawful. The decisions follow 101 complaints filed by noyb.eu to the EEA data protection authorities, seeking to enforce the Schrems II judgement.